The Best Time to Buy is Now

My first WP Daily guest post was just published. Here’s a taste:

Last year, I bought a sofa for my office from Costco. It went on sale two weeks later for $500 off. I called Costco and they refunded the $500. No questions asked.

The thing is, I knew there was a good chance the sofa would go on sale in the near future. I also knew that Costco would refund the difference. So, I didn’t hesitate to purchase. I didn’t wait for the sofa to go on sale.

When a customer is considering purchasing your product, you don’t want them thinking that waiting for a sale is a good idea.

Now should always feel like the best time to buy.