iPhone hardware could be expensive for existing Rogers customers

If you’re a current Rogers Wireless customer (as I am), you may have assumed that you will be able to get an iPhone for the advertised prices of $199 and $299 for the 8GB and 16GB respectively by signing a 3-year contract. However, this is not necessarily the case. I called Rogers today and asked about this.

First of all, I want to congratulate Rogers on their support. At least they’ve got something right (certainly not pricing). I called twice around noon PST and never waited at all. I was told that I still have 6 months left on my current contract, which means I’m not eligible for the introductory pricing reserved for new customers. However, since I haven’t upgraded my phone during my contract I am eligible for a hardware upgrade. The first representative didn’t know what the upgrade pricing was going to be for the iPhone, but I called a second time and representative Denise did know. She told me I could get an 8GB for $249 or a 16GB for $349 if I signed up for a 3-year contract (like the rest of the suckers). Plus, I would get a $50 mail-in rebate bringing it back down to $199 and $299.

So, in my case it works out to the same. But what about other Rogers Wireless customers who have already upgraded their phone once in the past 3 years, or those who just bought a new phone last year. How does it work for them? My guess is that they will be paying close to the full price.

I’m still on the fence about buying an iPhone. There’s a part of me that believes that this could be the dawn of the omnipresence of the internet in Canada. Everyone will have internet access wherever they go, in their cars, on the bus, mostly everywhere. This will usher in a whole new world of applications. However, there’s another part of me that feels that Rogers is going to prevent this from happening with their expensive and complicated pricing, allowing other countries to get even further ahead of us in mobile internet.

  • Cindy

    Thank you! The information on this page is more useful then talking to a Rogers rep for the past half an hour. The poor lady on the phone really didn’t know how to response to all my questions since I’m an existing customer.

  • Dan

    I had a bit of a chat with a rogers rep as well and they are pretty much telling me the same thing…
    firstly, they’ll whack you with a penalty for early cancellation of either 2 or 4 hundred dollars (already myself being in a 2yr plan) secondly they’ll hit you full pop on a new phone and get you into yet another 3 year contract…
    i’ve been with them 10 years and just upgraded my hardware 6 mos ago but figured w/a new contract maybe they’d hook me up but NO…
    i wanna cancel completely but there are just so little in the way of options

  • Barry

    I was wondering about the same thing. Like Dan I’ve been with Rogers for about 10 years, and last September I upgraded to the HTC Touch and I had to fight like hell to get the new customer pricing. I still have 1 year and 1 month left on my 2 year contract but wow, full price for the iphone(how much is that anyways?) and a 3 year contract if you want to upgrade?? What’s the point then? I would have thought that Rogers would let you upgrade for the new customer price and lock you into a 3 year contract just to keep you around. Obviously they think that since you’ve been with them for a while you’re not going to go anywhere else. If anything those customers who have shown loyalty to Rogers and have been with them for a long time should get a better deal then a new customer to help promote the product. With the second highest rates in the world for the iPhone and not wanting to help existing customers Rogers obviously has no regard for existing or new customers. They’re just out to make as much money as they can on a cool gadget. Too bad. Can’t wait until the US carriers start offering service in Canada. I know I’ll be making a switch.