In their search for a “creative coder” (their words), Tribal DDB’s Toronto office came across my web site and contacted me about working together. For our first collaboration, they offered me the winter driving project for their client, retail giant Canadian Tire. Their creative team put together an impressive promotional page with several moving pieces. My job was to turn Tribal’s PSD mockups into an interactive web page coded in HTML, CSS, and Javascript. My work would then be packaged up and integrated by Canadian Tire’s IT team. The page features transition effects that simulate lightning and evoke a sense of danger. One of the challenges of this project was keeping the file size under the limit set by Canadian Tire.

Thanks for the solid work on this Brad.
— Joe Dee, Technology Director, Tribal DDB

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